Authors: Ace Your Next Virtual Interview

[Smith]

If you've been looking to promote your book, you've likely come across media tours. Traditionally, they required a travel budget and significant time commitment, but the pandemic forever shifted the paradigm, making virtual tours more accepted than ever. Book promotion services experts advise that the change is fantastic for authors—there are no travel costs, and it takes up less time. However, to maximize these opportunities, you need to ensure your interviews and virtual appearances are top-notch. Paying attention to technical details, like image and audio quality, impacts your success online.

One of the main points to focus on is audio quality. It's worth investing in a good headset that includes a microphone, as they generally provide far better sound than the built-in microphone on your computer. Also, don't forget to mute other devices like your phone, tablet, and even your smartwatch before the interview starts. There's nothing worse than being interrupted by a ringing phone while trying to present yourself professionally—it can make you seem unprepared. Eliminating all distractions for you and your audience is essential to making an effective, polished, and professional presentation.

Be sure to familiarize yourself with the app your interviewer prefers and download it in advance to avoid technical issues. During the interview, remember that your camera is crucial. Instead of staring directly into it, look at your computer screen where you can see your interviewer's face. If you have an external camera, consider experimenting with its position. The way you appear onscreen plays a part in how you're perceived, so dressing appropriately is essential. You've probably seen moments when someone is sharply dressed on top but forgets they're wearing shorts below the camera—don't let that be you!

Another tip from the experts is to keep everything plugged in for the duration of the interview. Running out of battery mid-conversation can kill your connection and leave you looking unprofessional. Also, make sure that any lighting in your space shines on you rather than behind you. Sitting in front of a window during the day will throw off your lighting balance and make you appear silhouetted. Throughout the interview, pay attention to your camera angle and positioning to ensure you stay centered and fully in the frame. Every detail counts in making a favorable and lasting impression.